Client: Califin S.p.A. (currently Gallery Holding S.p.A.)
Date: 2014

ARTIC REMIX

Napapijri, in Finnish, means Arctic Circle; so we thought to tell in music, the peculiarities of the place that inspired the name of the brand, looking for and contacting a Lappish Dj, who answered to our research, coming to Italy, where he performed, in traditional clothes, playing electronic music related to his culture, with a background of northern lights created with video mapping.