Client: Califin S.p.A. – Levi’s Italia
Date: 2015

My Levi’s® Remix

How to communicate the creative tailoring service within the Levi’s store? A question to which we have answered with an event, with an eye to the theme of sustainability, proposing to Levi’s to give us more than a hundred garments destined for the scrap heap, to bring them back to life thanks to creativity, inviting the artists of the Academy of Fine Arts of Bologna, to rethink the disused garments creating thirty new models that have paraded in the heart of the city. To the first three most deserving artists. three scholarships offered as a prize for the event.